I went to Disney World and all I got was this really cool book

Picked up Be our Guest: Perfecting the art of customer service by the Disney Institute. The salesperson (cast member) working the register at a store in Downtown Disney seemed geniunely surprised that someone actually bought the book.

Review to come. Here's an online tool to measure the ability of your organization to deliver Disney-like customer service. And Jeff Kober has this summary of Disney Service Basics — guidelines for how to treat customers and how managers are to treat staff.

Published by

Jay Robb

I've reviewed more than 500 business books for the Hamilton Spectator since 1999 and worked in public relations since 1993.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s