We're looking to start spreading the news about community builders who are making Hamilton an even better place to call home.
The 2012 media relations summer camp takes place Tuesday, July 10 and Thursday, July 12 at The Hamilton Spectator. It's a free-of-charge, hands-on crash course in media relations for nonprofits, community groups and associations. With help from seasoned PR pros turned counsellors, campers will polish, practice and then pitch story ideas to reporters and editors. Campers will also get primers in social media and writing op-eds and a contact list of local media. Previous summer camps have resulted in front page stories in The Hamilton Spectator.
Up to 12 organizations will be selected for this year's camp. Priority will go to groups and organizations that have yet to receive much, if any, media coverage for innovative solutions that are building a stronger, healthier, more resilient and prosperous Hamilton.
Campers will need to attend both days. Camp will run approximately from 9:30 a.m. to 3 p.m. with lunch provided.
An online application form will be available early next week with a mid-June deadline. The application will be promoted through Twitter at #hamont.
For more information on the media relations summer camp, contact Jane Allison, Community Relations Manager with The Hamilton Spectator, at jallison@thespec.com or Jay Robb, Director of Communications for Mohawk College, at jay.robb@mohawkcollege.ca.
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Another variant is the social business model, a term applied to businesses that have adopted social networking tools and practices for internal and external functions across their organizations.
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a contact list of local media. Previous summer camps have resulted in front page stories in The Hamilton Spectator.
Impossible nowadays to keep any information secret. Media is all spread out over the world and always using new technics and improving its performances. I guess this summer camp was fruitful for every participant.