27 years in public relations turned into a 30-minute early morning walk & talk

If you’ve reached the end of Netflix, you can watch me talk about public relations while wandering through the woods for 30 minutes. Prof Wayne Aubert asked if I’d offer up some wisdom for Advertising students in an upcoming class. So I turned 27 years of working in PR into a half-hour stream of consciousness (with justContinue reading “27 years in public relations turned into a 30-minute early morning walk & talk”

How empathy + connection = engagement on your social media accounts (review)

How you behave during next month’s holiday parties should guide what you post to social media in the new year. You won’t show up at parties looking to put the squeeze on co-workers, friends and neighbours. You won’t pressure them into renting your family cottage on Airbnb, hiring your kids for summer jobs or signingContinue reading “How empathy + connection = engagement on your social media accounts (review)”

Field notes from a marketing and communications conference (25 takeaways)

Here are my top 25 content marketing, social media, video, issues management and crisis comms takeaways from the 2nd annual Marketing & Communications for Post-Secondary Conference held May 7 – 9 in Toronto. The conference was produced by Summers Direct and Swansea Communications and presented by Academica Group. Highly recommend this conference for anyone working in marketingContinue reading “Field notes from a marketing and communications conference (25 takeaways)”

Review: Trust Me, I’m Lying: Confessions of a Media Manipulator

This review first ran in the Feb. 11 edition of The Hamilton Spectator. My Feb. 11 hour 3 interview (35 min mark) with Bill Kelly on CHML 900 is posted here. Trust Me, I’m Lying: Confessions of a Media Manipulator Ryan Holiday Portfolio / Penguin $28.95 Welcome to Diatribe Partners, Hamilton’s premier consulting shop specializingContinue reading “Review: Trust Me, I’m Lying: Confessions of a Media Manipulator”

Media Relations Summer Camp Roundup

Jane Allison, the pretty remarkable Manager of Community Partnerships with The Hamilton Spectator, and I are more than happy to share our media relations summer camp gameplan with other communities that are looking to bring nonprofits & local media together. 2012 MEDIA RELATIONS SUMMER CAMP: Nearly two dozen campers from 13 community building organizations inContinue reading “Media Relations Summer Camp Roundup”