27 years in public relations turned into a 30-minute early morning walk & talk

If you’ve reached the end of Netflix, you can watch me talk about public relations while wandering through the woods for 30 minutes. Prof Wayne Aubert asked if I’d offer up some wisdom for Advertising students in an upcoming class. So I turned 27 years of working in PR into a half-hour stream of consciousness (with justContinue reading “27 years in public relations turned into a 30-minute early morning walk & talk”

Field notes from a marketing and communications conference (25 takeaways)

Here are my top 25 content marketing, social media, video, issues management and crisis comms takeaways from the 2nd annual Marketing & Communications for Post-Secondary Conference held May 7 – 9 in Toronto. The conference was produced by Summers Direct and Swansea Communications and presented by Academica Group. Highly recommend this conference for anyone working in marketingContinue reading “Field notes from a marketing and communications conference (25 takeaways)”

Recap and evaluation of the 2014 Media Relations Summer Camp at the Hamilton Spectator

UPDATE: The pitch by Live Different was published in the Aug. 2 edition of The Hamilton Spectator. The pitch by the Salvation Army’s Lawson Ministries was published in the July 9th edition of The Hamilton Spectator. The pitch by the organizers of the BRIGHT Run cancer research fundraiser was published in the July 11th editionContinue reading “Recap and evaluation of the 2014 Media Relations Summer Camp at the Hamilton Spectator”