Build your brand with a helping hand during the pandemic (review)

The COVID fog rolled in thick and fast at the grocery store and an act of kindness got me home. I was at my car with a week’s worth of groceries but no keys. I rifled through every bag and made sure the keys weren’t locked in my car. I went back inside the groceryContinue reading “Build your brand with a helping hand during the pandemic (review)”

How to get us to earn our attention, trust and business (review of Think Say Do)

Would you close your store on Black Friday and turn away customers online? Outdoor retailer REI Co-op launched #OptOutside in 2015 so customers and employers could head outdoors during one of the busiest retail days of the year. Along with closing all 157 stores and giving its 13,000 employees a paid holiday, the company doesn’t process onlineContinue reading “How to get us to earn our attention, trust and business (review of Think Say Do)”

The one question marketers must answer first (Review of Seth Godin’s This is Marketing)

This review first ran in the Jan. 19 edition of The Hamilton Spectator. This is Marketing: You Can’t Be Seen Until You Learn to See By Seth Godin Portfolio / Penguin $32 The question isn’t how much money you can make and how fast you can make it. It’s not how big you can buildContinue reading “The one question marketers must answer first (Review of Seth Godin’s This is Marketing)”

The 4 keys to giving your customers something to talk about

This review first ran in the Oct. 27 edition of The Hamilton Spectator. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth By Jay Baer and Daniel Lemin $36 Portfolio / Penguin It’s the bonus chunk of kielbasa that comes with the mixed meat sandwich from Starpolskie’s Deli in East Hamilton. It’sContinue reading “The 4 keys to giving your customers something to talk about”

The 3 phases for getting customers to know you, like you and trust you (REVIEW)

This review first ran in the Sept. 1 edition of The Hamilton Spectator. The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out From the Crowd By Allan Dib Successwise $19.95 You deep fry Hamilton’s best donuts. You bake the city’s best bread, brew the best craft beer or serve the bestContinue reading “The 3 phases for getting customers to know you, like you and trust you (REVIEW)”

Field notes from a marketing and communications conference (25 takeaways)

Here are my top 25 content marketing, social media, video, issues management and crisis comms takeaways from the 2nd annual Marketing & Communications for Post-Secondary Conference held May 7 – 9 in Toronto. The conference was produced by Summers Direct and Swansea Communications and presented by Academica Group. Highly recommend this conference for anyone working in marketingContinue reading “Field notes from a marketing and communications conference (25 takeaways)”

Review: This I Know – Marketing Lessons From Under The Influence by Terry O’Reilly

This review first ran in the March 27th edition of The Hamilton Spectator. This I Know: Marketing Lessons From Under The Influence By Terry O’Reilly Alfred A. Knopf Canada $34 It’s not my fault but it is my problem. This Disney World mantra is worth adopting if you’re serious about delivering superior service. When customersContinue reading “Review: This I Know – Marketing Lessons From Under The Influence by Terry O’Reilly”

Review: Youtility – why smart marketing is about help not hype by Jay Baer

This review first ran in the July 2 edition of The Hamilton Spectator. When I tweeted I was reviewing Youtility and giving a shout-out to @Hiltonsuggests, I got a tweet back from Hilton Worldwide within 5 minutes. Give it a try. Youtility: Why Smart Marketing is About Help Not Hype By Jay Baer Portfolio/Penguin $26.50Continue reading “Review: Youtility – why smart marketing is about help not hype by Jay Baer”