The case for building sparks & changing lives (review of Cumulative Impact by Mark Schaefer)

You’ve built a successful career, a thriving business and a good life for your family. What’s left to build? Sparks. Lots and lots of sparks for kids and grown-ups who are starting out, staring over and in need of a helping hand. “A spark can be an open door, an open heart or guidance atContinue reading “The case for building sparks & changing lives (review of Cumulative Impact by Mark Schaefer)”

Book review: Return on influence by Mark Schaefer

This review first ran in the May 7 edition of The Hamilton Spectator. Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing By Mark Schaefer McGraw-Hill I’m influential when it comes to magic. So says Klout, a company that measures our online influence by pulling data from social networks like Twitter,Continue reading “Book review: Return on influence by Mark Schaefer”