5 career and business-boosting New Year’s resolutions

This review first ran in the Dec. 21 edition of The Hamilton Spectator. Here are five New Year’s resolutions courtesy of the best business books I reviewed this year for the Hamilton Spectator. 1. Give us something to talk about.  Word of mouth is the least expensive and most effective way to grow your business, sayContinue reading “5 career and business-boosting New Year’s resolutions”

The 4 keys to giving your customers something to talk about

This review first ran in the Oct. 27 edition of The Hamilton Spectator. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth By Jay Baer and Daniel Lemin $36 Portfolio / Penguin It’s the bonus chunk of kielbasa that comes with the mixed meat sandwich from Starpolskie’s Deli in East Hamilton. It’sContinue reading “The 4 keys to giving your customers something to talk about”

Review: Six ideas worth considering for your career, company and community in 2017

This review first ran in the Jan. 11 edition of The Hamilton Spectator. Here are six ideas worth considering in the new year, pulled from some my favourite business book reviews in 2016. Take an unannounced social media sabbatical.  You won’t miss much. And we really won’t miss your daily musings, deep thoughts, witty observations and running socialContinue reading “Review: Six ideas worth considering for your career, company and community in 2017”

Review: Youtility – why smart marketing is about help not hype by Jay Baer

This review first ran in the July 2 edition of The Hamilton Spectator. When I tweeted I was reviewing Youtility and giving a shout-out to @Hiltonsuggests, I got a tweet back from Hilton Worldwide within 5 minutes. Give it a try. Youtility: Why Smart Marketing is About Help Not Hype By Jay Baer Portfolio/Penguin $26.50Continue reading “Review: Youtility – why smart marketing is about help not hype by Jay Baer”