Build your brand with a helping hand during the pandemic (review)

The COVID fog rolled in thick and fast at the grocery store and an act of kindness got me home. I was at my car with a week’s worth of groceries but no keys. I rifled through every bag and made sure the keys weren’t locked in my car. I went back inside the groceryContinue reading “Build your brand with a helping hand during the pandemic (review)”

How to be an ally for your Black colleagues (review)

I used to think I was one of the good guys. I’ve never said anything racist about a coworker. Never accused anyone of playing the race card or dismissed someone for being a token minority hire. But I’ve stayed silent and never asked how or why. How was it possible that I never had aContinue reading “How to be an ally for your Black colleagues (review)”

COVID-19’s stripping workplace culture back to its essence: strong leadership

I used to think it was about the Canada Day celebration, family Christmas party, team-building retreat in cottage country and the millions of dollars donated each year to local groups and causes But I now believe the secret sauce for this company’s standout culture was the senior executive team. Over the course of my careerContinue reading “COVID-19’s stripping workplace culture back to its essence: strong leadership”

The secret to being a great leader? Start by being an ambassador of other people’s awesomeness (review of Unleashed)

This isn’t my first time being considered a non-essential employee. I’ve worked with some great leaders during my tours of duty at a provincial association, hospital, steelmaker, college and university. These all-star leaders didn’t want or honestly need much public relations help. It was the less-than-stellar leaders who kept us PR pros busy as anContinue reading “The secret to being a great leader? Start by being an ambassador of other people’s awesomeness (review of Unleashed)”

What are you doing for others? Answering life’s great question (review)

Kids in our neighbourhood know who’s answering life’s great question. Grown-ups working in hospitals and grocery stores, delivering mail and driving garbage trucks are getting shout-outs on homemade signs that kids are taping in windows and staking on front lawns. They’re giving thanks to all the essential workers who are putting their lives on theContinue reading “What are you doing for others? Answering life’s great question (review)”

A better way to solve tough problems (review of What’s Your Problem?)

How would you solve the problem of too many dogs waiting to get adopted from your local animal shelter? You could run pop-up adoption shops. Roll out a dog-of-the-week promo with your local newspaper and TV station. Revamp the shelter’s website, give the dogs their own Instagram account and launch a matchmaking mobile app that’sContinue reading “A better way to solve tough problems (review of What’s Your Problem?)”

How to ask for help at work (review of All You Have to Do is Ask)

I still don’t have an answer to the one question my boss always asks at the end of our one-on-one meetings. What can I do to help make it easier for you to do your job? I keep drawing a blank because this has never been a frequently asked question throughout my career. And I’veContinue reading “How to ask for help at work (review of All You Have to Do is Ask)”

Turn your customers into loyal fans (review of Fanocracy)

If it sounds too good to be true, it probably is. I ignored that adage while registering for a “free” webinar. When the webinar ended, the spam emails and sales calls started and didn’t stop. I got emails and phone calls from multiple salespeople from the same company. Irritation replaced my initial appreciation. I tookContinue reading “Turn your customers into loyal fans (review of Fanocracy)”

The unsustainable costs of cheap & fast fashion (review of Fashionopolis)

Want to save the planet? Start with your closet and skip next week’s Boxing Day sales. We’re making and buying more clothes than ever before. Between 2000 and 2014, worldwide production doubled to 100 billion items. Twenty per cent of those items go unsold and get buried, shredded or incinerated. And we’re not holding onContinue reading “The unsustainable costs of cheap & fast fashion (review of Fashionopolis)”

How to get us to earn our attention, trust and business (review of Think Say Do)

Would you close your store on Black Friday and turn away customers online? Outdoor retailer REI Co-op launched #OptOutside in 2015 so customers and employers could head outdoors during one of the busiest retail days of the year. Along with closing all 157 stores and giving its 13,000 employees a paid holiday, the company doesn’t process onlineContinue reading “How to get us to earn our attention, trust and business (review of Think Say Do)”