Build your brand with a helping hand during the pandemic (review)

The COVID fog rolled in thick and fast at the grocery store and an act of kindness got me home. I was at my car with a week’s worth of groceries but no keys. I rifled through every bag and made sure the keys weren’t locked in my car. I went back inside the groceryContinue reading “Build your brand with a helping hand during the pandemic (review)”

How to get us to earn our attention, trust and business (review of Think Say Do)

Would you close your store on Black Friday and turn away customers online? Outdoor retailer REI Co-op launched #OptOutside in 2015 so customers and employers could head outdoors during one of the busiest retail days of the year. Along with closing all 157 stores and giving its 13,000 employees a paid holiday, the company doesn’t process onlineContinue reading “How to get us to earn our attention, trust and business (review of Think Say Do)”