Start spreading the news: 8th annual media relations summer camp recap

Update: The Fit Active and Beautiful Foundation story pitch was published in the Hamilton Spectator June 21. The Innovation Factory story pitch was published June 27. The Wellwood story pitch was published June 28. The Mohawk Sustainability Office story pitch was published July 2. The Opening Hearts story pitch was published July 14. Staff and volunteers from 21 non-profits andContinue reading “Start spreading the news: 8th annual media relations summer camp recap”

The 2 questions you must answer with every media pitch

When pitching a story to the media, you need to answer the first two questions that every reporter, editor and producer will ask: Why should I care? Why should our readers, listeners and viewers care about the story you’re pitching? What problem are you solving? What opportunity are  you creating? How you are making ourContinue reading “The 2 questions you must answer with every media pitch”

A foolproof way to get a job & launch your career

I met with Elizabeth this morning. Elizabeth is a freshly minted grad from Sheridan College’s postgraduate public relations program. We’d never met before.  But I know the person who suggested Elizabeth pay a visit.  So we got together for an informational interview. I was doing informational interviews 19 years ago. Like Elizabeth, I was aContinue reading “A foolproof way to get a job & launch your career”

Four non-stories that nonprofits love to continually pitch to the media

The always popular ribbon cutting ceremony, even with some guy in a Darth Vader costume with a light sabre, just isn’t news.  There’s no question your organization does amazing, worthy work. But don’t confuse worthy with newsworthy. Yes, it’s great that you’re moving into a new home or a bigger place. Or that you gotContinue reading “Four non-stories that nonprofits love to continually pitch to the media”