Review: UnMarketing – Stop Marketing. Start Engaging by Scott Stratten

This review first ran in the August 27th edition of The Hamilton Spectator. Unmarketing: Stop Marketing, Start Engaging By Scott Stratten John Wiley & Sons $22.95 I finished reading Scott Stratten’s book while my kids did a craft at a store here in Hamilton. A mom and her preschool daughter arrived after us. They wereContinue reading “Review: UnMarketing – Stop Marketing. Start Engaging by Scott Stratten”

Review: Charles Duhigg’s The Power of Habit

This review first ran in the Aug.13th edition of The Hamilton Spectator. The Power of Habit: Why We Do What We Do in Business, in Life and Business By Charles Duhigg Doubleday Canada $32.95 Looking to change your corporate culture? Follow Paul O’Neill’s lead and set a goal that’s all or nothing. O’Neill was appointed CEO of AlcoaContinue reading “Review: Charles Duhigg’s The Power of Habit”

Social media at the water’s edge (review of Michael Hyatt’s Platform)

This review first ran in the July 30th edition of The Hamilton Spectator. Platform: Get Noticed in a Noisy World By Michael Hyatt Thomas Nelson $27.50 A quick look at the books for the Hamilton Waterfront Trust shows there’s a big problem. The Waterfront Trust needs to spend a lot more money on advertising. LastContinue reading “Social media at the water’s edge (review of Michael Hyatt’s Platform)”