What are you doing for others? Answering life’s great question (review)

Kids in our neighbourhood know who’s answering life’s great question. Grown-ups working in hospitals and grocery stores, delivering mail and driving garbage trucks are getting shout-outs on homemade signs that kids are taping in windows and staking on front lawns. They’re giving thanks to all the essential workers who are putting their lives on theContinue reading “What are you doing for others? Answering life’s great question (review)”

Digital marketing survival guide for small businesses (review of See You on the Internet)

The internet is the only place we’ll be seeing your small business while we self-isolate and do our part to help flatten the COVID-19 curve. Online is where we’ll get to know you, stay connected and decide whether to spend money with you during the weeks ahead. Yet with every small business ramping up theirContinue reading “Digital marketing survival guide for small businesses (review of See You on the Internet)”

A better way to solve tough problems (review of What’s Your Problem?)

How would you solve the problem of too many dogs waiting to get adopted from your local animal shelter? You could run pop-up adoption shops. Roll out a dog-of-the-week promo with your local newspaper and TV station. Revamp the shelter’s website, give the dogs their own Instagram account and launch a matchmaking mobile app that’sContinue reading “A better way to solve tough problems (review of What’s Your Problem?)”

How to ask for help at work (review of All You Have to Do is Ask)

I still don’t have an answer to the one question my boss always asks at the end of our one-on-one meetings. What can I do to help make it easier for you to do your job? I keep drawing a blank because this has never been a frequently asked question throughout my career. And I’veContinue reading “How to ask for help at work (review of All You Have to Do is Ask)”

Wondering if there’s more than this? You’re ready to climb the second mountain (review)

You went to a good school, graduated into a great job and built yourself a rewarding career. You’ve earned serious money, status and power. You’re living the dream and life is good. But what if it could be exponentially better? “Most of the time we aim too low,” says David Brooks, New York Times columnistContinue reading “Wondering if there’s more than this? You’re ready to climb the second mountain (review)”

Turn your customers into loyal fans (review of Fanocracy)

If it sounds too good to be true, it probably is. I ignored that adage while registering for a “free” webinar. When the webinar ended, the spam emails and sales calls started and didn’t stop. I got emails and phone calls from multiple salespeople from the same company. Irritation replaced my initial appreciation. I tookContinue reading “Turn your customers into loyal fans (review of Fanocracy)”

Tell an undeniable story to win support for your impossible idea (review of Story 10x).

I had no clue what the consultants were talking about. Early in my career, I was on a team that was tasked with carrying out a re-engineering project. Consultants were brought in to crunch numbers, run reports and help get employees onboard for big sweeping changes in who and how work got done. The consultantsContinue reading “Tell an undeniable story to win support for your impossible idea (review of Story 10x).”

The unsustainable costs of cheap & fast fashion (review of Fashionopolis)

Want to save the planet? Start with your closet and skip next week’s Boxing Day sales. We’re making and buying more clothes than ever before. Between 2000 and 2014, worldwide production doubled to 100 billion items. Twenty per cent of those items go unsold and get buried, shredded or incinerated. And we’re not holding onContinue reading “The unsustainable costs of cheap & fast fashion (review of Fashionopolis)”

Want us to share your online content? Make it all about us and not you (review)

Take three minutes and watch Kraig Reinhart get offered his dream job in a pretty remarkable recruitment video. Kraig’s a student in Conestoga College’s Advanced Police Studies program. Kraig and his classmates are being interviewed on camera by the communications manager with the Waterloo Regional Police Service. Kraig is talking about his dream of workingContinue reading “Want us to share your online content? Make it all about us and not you (review)”

How to get us to earn our attention, trust and business (review of Think Say Do)

Would you close your store on Black Friday and turn away customers online? Outdoor retailer REI Co-op launched #OptOutside in 2015 so customers and employers could head outdoors during one of the busiest retail days of the year. Along with closing all 157 stores and giving its 13,000 employees a paid holiday, the company doesn’t process onlineContinue reading “How to get us to earn our attention, trust and business (review of Think Say Do)”