How to get us to earn our attention, trust and business (review of Think Say Do)

Would you close your store on Black Friday and turn away customers online? Outdoor retailer REI Co-op launched #OptOutside in 2015 so customers and employers could head outdoors during one of the busiest retail days of the year. Along with closing all 157 stores and giving its 13,000 employees a paid holiday, the company doesn’t process onlineContinue reading “How to get us to earn our attention, trust and business (review of Think Say Do)”

How empathy + connection = engagement on your social media accounts (review)

How you behave during next month’s holiday parties should guide what you post to social media in the new year. You won’t show up at parties looking to put the squeeze on co-workers, friends and neighbours. You won’t pressure them into renting your family cottage on Airbnb, hiring your kids for summer jobs or signingContinue reading “How empathy + connection = engagement on your social media accounts (review)”