How to drive big changes with better stories (Review of Alex Evans’ The Myth Gap)

This review first ran in the Jan. 26 edition of The Hamilton Spectator. The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough?The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough? By Alex Evans Eden Project Books $21.99 Who are we? What do we believe in and stand for? Where are weContinue reading “How to drive big changes with better stories (Review of Alex Evans’ The Myth Gap)”

How to fool people into giving you nearly a billion dollars (Bad Blood review)

This review first ran in the Jan. 5 edition of The Hamilton Spectator. Bad Blood: Secrets and Lies in a Silicon Valley Startup By John Carreyrou Alfred A. Knopf $38.95 Let’s be thankful that investigative reporters aren’t among the people who can be fooled all or some of the time. Lots of smart and successfulContinue reading “How to fool people into giving you nearly a billion dollars (Bad Blood review)”

The one question marketers must answer first (Review of Seth Godin’s This is Marketing)

This review first ran in the Jan. 19 edition of The Hamilton Spectator. This is Marketing: You Can’t Be Seen Until You Learn to See By Seth Godin Portfolio / Penguin $32 The question isn’t how much money you can make and how fast you can make it. It’s not how big you can buildContinue reading “The one question marketers must answer first (Review of Seth Godin’s This is Marketing)”