8 ways to win over customers and make mom proud (review of Jeanne Bliss’ Whould You Do That To Your Mother?)

This review first ran in the May 26 edition of The Hamilton Spectator. Would You Do That To Your Mother? The “Make Mom Proud” Standard For How To Treat Your Customers Jeanne Bliss Portfolio / Penguin $36 The manager of the Hollister store at Limeridge Mall in Hamilton won over this grateful dad and wouldContinue reading “8 ways to win over customers and make mom proud (review of Jeanne Bliss’ Whould You Do That To Your Mother?)”

Field notes from a marketing and communications conference (25 takeaways)

Here are my top 25 content marketing, social media, video, issues management and crisis comms takeaways from the 2nd annual Marketing & Communications for Post-Secondary Conference held May 7 – 9 in Toronto. The conference was produced by Summers Direct and Swansea Communications and presented by Academica Group. Highly recommend this conference for anyone working in marketingContinue reading “Field notes from a marketing and communications conference (25 takeaways)”

Two keys to achieving an unrealistic goal (review)

This review first ran in the May 12 edition of The Hamilton Spectator. The Motivation Myth: How High Achievers Really Set Themselves Up to Win By Jeff Haden Portfolio / Penguin $36 I have a picture that’s worth one word and 38 pounds. That word is “ugh” and 38 pounds is how much weight I’veContinue reading “Two keys to achieving an unrealistic goal (review)”