Review: This I Know – Marketing Lessons From Under The Influence by Terry O’Reilly

This review first ran in the March 27th edition of The Hamilton Spectator. This I Know: Marketing Lessons From Under The Influence By Terry O’Reilly Alfred A. Knopf Canada $34 It’s not my fault but it is my problem. This Disney World mantra is worth adopting if you’re serious about delivering superior service. When customersContinue reading “Review: This I Know – Marketing Lessons From Under The Influence by Terry O’Reilly”

Review: The Difference – When Good Enough Isn’t Enough by Subir Chowdhury

This review first ran in the March 13th edition of The Hamilton Spectator. The Difference: When Good Enough Isn’t Enough By Subir Chowdhury Crown Business $30 You tell us three things about yourself every time you dump dirty dishes in the lunchroom sink. Expecting someone else to clean up your mess tells us you’re lazy andContinue reading “Review: The Difference – When Good Enough Isn’t Enough by Subir Chowdhury”