Review: Jeff Sutherland’s Scrum: The Art of Doing Twice the Work in Half the Time

This review first ran in the Oct. 27 edition of The Hamilton Spectator. Scrum: The Art of Doing Twice the Work in Half the Time By Jeff Sutherland Crown Business $32 Put away the Gantt chart, put up a white board and pick up a pack of Post-it Notes for your next project. Write do,Continue reading “Review: Jeff Sutherland’s Scrum: The Art of Doing Twice the Work in Half the Time”

Review: Spin: How politics has the power to turn marketing on its head by Clive Veroni

This review first ran in the Oct. 14 edition of The Hamilton Spectator. Spin: How Politics Has The Power To Turn Marketing On Its Head By Clive Veroni House of Anansi Press $19.95 General Mills airs a Cheerios commercial starring an interracial family. The ad is watched more than five million times on YouTube. WhileContinue reading “Review: Spin: How politics has the power to turn marketing on its head by Clive Veroni”