Review: The Effortless Experience – Conquering the New Battleground for Customer Loyalty

This review first ran in the Dec. 23 edition of The Hamilton Spectator. The Effortless Experience: Conquering the New Battleground for Customer Loyalty By Matthew Dixon, Nick Toman and Rick DeLisi Penguin Group $31.50 ‘Twas the morning after WestJet’s holiday video hit the air. And CEOs near and far exclaimed we too need to go there. LookContinue reading “Review: The Effortless Experience – Conquering the New Battleground for Customer Loyalty”

Review: Tom and David Kelley’s Creative Confidence – Unleashing the Creative Potential Within Us All

This review was first posted on The Hamilton Spectator website Dec. 11. Creative Confidence: Unleashing the Creative Potential Within Us All By Tom and David Kelley Crown Business $34.50 Be brave says the dad to his young daughter at the hospital. The child is about to get a scan in a newly installed magnetic resonanceContinue reading “Review: Tom and David Kelley’s Creative Confidence – Unleashing the Creative Potential Within Us All”