Review: The Viral Video Manifesto by Stephen Voltz and Fritz Grobe

This review was first posted on thespec.com Nov. 22. The Viral Video Manifesto: Why Everything You Know Is Wrong and How to do What Really Works By Stephen Voltz and Fritz Grobe McGraw Hill $24.95 I’m an old dog trying to learn a new trick. For 20 years, I’ve worked in public relations and madeContinue reading “Review: The Viral Video Manifesto by Stephen Voltz and Fritz Grobe”

30 tips for getting a job & making your mark

Drawing on lessons learned and advice given over my career, 30 tips for getting a job and marking your mark that I shared with students in Mohawk College’s postgrad public relations certificate program… Aim for one 20-minute informational interview per week with someone who’s doing what you hope to do after graduation. Informational interviews buildContinue reading “30 tips for getting a job & making your mark”

Old dogs, new tricks & rebooting the employee newsletter in the Age of YouTube

I’ve spent a good chunk of my 20 years in PR writing newsletters, newspapers, magazines and blogs for employee communications. On Sept. 18, my colleague Sean Coffey and I stepped away from our keyboards, picked up a camera and microphone and started turning stories into videos for Mohawk College. We launched a weekly video seriesContinue reading “Old dogs, new tricks & rebooting the employee newsletter in the Age of YouTube”

Review: Robert Kiyosaki’s Why A Students Work for C Students and B Students Work for the Government

This review first ran in the Nov. 11 edition of The Hamilton Spectator. Why A Students Work for C Students and B Students Work for the Government By Robert Kiyosaki Plata Publishing $19.95 Give a man a fish and you feed him for a day. Show him how to fish and you feed him forContinue reading “Review: Robert Kiyosaki’s Why A Students Work for C Students and B Students Work for the Government”