Social media at the water’s edge (review of Michael Hyatt’s Platform)

This review first ran in the July 30th edition of The Hamilton Spectator. Platform: Get Noticed in a Noisy World By Michael Hyatt Thomas Nelson $27.50 A quick look at the books for the Hamilton Waterfront Trust shows there’s a big problem. The Waterfront Trust needs to spend a lot more money on advertising. LastContinue reading “Social media at the water’s edge (review of Michael Hyatt’s Platform)”

The 2 questions you must answer with every media pitch

When pitching a story to the media, you need to answer the first two questions that every reporter, editor and producer will ask: Why should I care? Why should our readers, listeners and viewers care about the story you’re pitching? What problem are you solving? What opportunity are  you creating? How you are making ourContinue reading “The 2 questions you must answer with every media pitch”

A foolproof way to get a job & launch your career

I met with Elizabeth this morning. Elizabeth is a freshly minted grad from Sheridan College’s postgraduate public relations program. We’d never met before.  But I know the person who suggested Elizabeth pay a visit.  So we got together for an informational interview. I was doing informational interviews 19 years ago. Like Elizabeth, I was aContinue reading “A foolproof way to get a job & launch your career”

Four non-stories that nonprofits love to continually pitch to the media

The always popular ribbon cutting ceremony, even with some guy in a Darth Vader costume with a light sabre, just isn’t news.  There’s no question your organization does amazing, worthy work. But don’t confuse worthy with newsworthy. Yes, it’s great that you’re moving into a new home or a bigger place. Or that you gotContinue reading “Four non-stories that nonprofits love to continually pitch to the media”

Media Relations Summer Camp Roundup

Jane Allison, the pretty remarkable Manager of Community Partnerships with The Hamilton Spectator, and I are more than happy to share our media relations summer camp gameplan with other communities that are looking to bring nonprofits & local media together. 2012 MEDIA RELATIONS SUMMER CAMP: Nearly two dozen campers from 13 community building organizations inContinue reading “Media Relations Summer Camp Roundup”

Book review: The Rise of the Creative Class Revisited

This review was published in the July 16th edition of The Hamilton Spectator. The Rise of the Creative Class Revisited By Richard Florida Basic Books $32 Back in May and at the 11th hour, city politicians put pressure on the public school board to renovate and relocate their headquarters to the former Cannon Knitting MillsContinue reading “Book review: The Rise of the Creative Class Revisited”