Register online for 2012 Media Relations Summer Camp

Register online for the 2012 Media Relations Summer Camp. The camp, being held July 10 and July 12 at the Hamilton Spectator, is offered free of charge to nonprofits and community groups in Greater Hamilton. Application deadline is June 15. Up to 12 organizations will be selected to attend the camp, with up to 2Continue reading “Register online for 2012 Media Relations Summer Camp”

Media relations summer camp July 10 & 12 for Greater Hamilton nonprofits & community groups

We're looking to start spreading the news about community builders who are making Hamilton an even better place to call home.  The 2012 media relations summer camp takes place Tuesday, July 10 and Thursday, July 12 at The Hamilton Spectator. It's a free-of-charge, hands-on crash course in media relations for nonprofits, community groups and associations.Continue reading “Media relations summer camp July 10 & 12 for Greater Hamilton nonprofits & community groups”

Book review: The Start-Up of You

This review first ran in the May 22nd edition of The Hamilton Spectator. The Start-Up of You By Reid Hoffman and Ben Casnocha Crown Business $31 Showcasing our city’s start-up superheroes was one of the best suggestions to come out of this month’s Hamilton Economic Summit. Recognizing our hometown innovators and entrepreneurs is a smartContinue reading “Book review: The Start-Up of You”

100 media relations rules

Download 100 Media Relations Rules Lessons learned & words of wisdom from PR pros and journalists        @jayrobb Always start your pitch with a clear & compelling answer to the question WSIC – why should I care? Anchor and build your pitch around a person with a compelling story that we can relate to AcceptContinue reading “100 media relations rules”

Book review: Return on influence by Mark Schaefer

This review first ran in the May 7 edition of The Hamilton Spectator. Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing By Mark Schaefer McGraw-Hill I’m influential when it comes to magic. So says Klout, a company that measures our online influence by pulling data from social networks like Twitter,Continue reading “Book review: Return on influence by Mark Schaefer”