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Book review: Innovative Intelligence

This review originally ran in the March 28 issue of The Hamliton Spectator.

Innovative Intelligence: The Art and Practice of Leading Sustainable Innovation In Your Organization

By David Weiss and Claude Legrand

John Wiley & Sons

$39.95

Innovation is important to the future success of your organization. Agree or disagree.

Your organization is effective at innovation. Yes or no?

Now let’s compare your answers with senior executives at 500 large organizations who were surveyed by authors David Weiss and Claude Legrand.

While 88 per cent of leaders agree that innovation is important, only 33 per cent say their organizations are effective when it comes to innovation.

So why the gap?

“The root cause of the innovation gap is the inability to effectively manage the complexity inherent in the knowledge economy,” say Weiss and Legrand, who lead firms specializing in innovation leadership and sustainable innovation.

“Enhancing the ability to lead through complexity will dramatically contribute to closing the innovation gap,” says Weiss and Legrand

The biggest obstacle to leading through complexity is the way leaders think today.”

If you’ve been tapped for a leadership role, chances are you’re an ace trouble-shooter. You have a proven track record of simplifying and fixing problems. You’re fast on your feet. You’ve been there, solved that. You religiously read Harvard Business Review. And you have a cavalry of consultants on speed dial for industrial-size clean-ups and salvage operations.

But there’s a world of difference between complicated problems and complex issues. In today’s knowledge economy, we’re up against increasingly unpredictable and unique challenges. The old rules no longer apply.  Complex issues tend to come with underlying and unchallenged assumptions. There are more moving parts, more chefs in the kitchen and more stakeholders at the table.

More than a few leaders confuse the complicated with the complex. And that gets them, and our organizations, into a mess of trouble. “Instead of focusing on the uniqueness of the complexity, which distinguished it from previous problems, the leader assumes that the problem is not unique, that the ambiguity can be ignored, and that a quick answer that was used before will suffice.”

Good luck with that. Falling back on the tried and true in the face of complexity is a surefire way to fall behind and turn the innovation gap into a canyon.

“The most effective way to lead through complexity is to apply innovative thinking to tap into the innovative intelligence of leaders, employees and their teams.”

Weiss and Legrand define innovative thinking as the process of solving problems by discovering, combining and arranging insights, ideas and methods in new ways. “Innovations are mostly derived from linking together separate ideas in new ways to gain insights into issues and to discover new solutions to problems.”

Innovative thinking is a four step process.

Step one is what Weiss and Legrand call building the framework. It’s a critical first step and one that too many of us overlook or rush to finish. At this first step, you create a project charter that defines the complex problem to be solved and your objective. You also set clear boundaries and decide how to measure success. “A clearly defined framework greatly increases the probability of a successful outcome,” says Weiss and Legrand. “No framework or an unclear framework almost guarantees failure or sub-optimal results.”

Step two is issue redefinition. This is where you strip a problem down to its root causes, make complexity manageable and identify the real issue to resolve.  “Simple answers to the right question are always preferable to brilliant answers to the wrong question.”

Step three is idea generation. A rigorous process and structured approach to resolving complex issues is essential, according to Weiss and Legrand.

 “The proponents of unstructured creativity tell fascinating stories about how a group of random people had great fun playing music or creating art and produced an innovative business idea. What they do not talk about are the many sessions spent arguing the issue rather than resolving it or the sessions where brilliant ideas were later shot down because they did not answer the real problem.”

Step four is implementation planning where you fine-tune the best solution. You do an honest assessment of risks and weaknesses. You make your pitch for approval and ensure a successful hand-off and roll-out. “Innovation is successful only when a solution is implemented successfully, not when an idea or a solution is identified. This is the main difference between creativity and innovation.”

Along with a four-step process for innovative thinking, Weiss and Legrand explore the essential elements for fostering a culture of innovation in any organization and the key role leaders play in making it happen.

“A leader needs to excel at facilitating innovative thinking rather than being the most innovative person,” say Weiss and Legrand. “A leader’s role is to raise the overall innovative thinking capacity of employees and teams so they understand a complex issue thoroughly before even considering a resolution. Most complex problems are unique, so a leader needs to excel at asking questions to expose the underlying assumptions and uniqueness of the issue that created the complexity.”

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