Book review: Why she buys and the power of women consumers

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers, by Bridget Brennan (Crown Business, $32) Tom came to our house the other night to sell us new doors. Tom did a great job. Tom knows everything you'd ever want to know about doors. How and where doors get made. How doorsContinue reading “Book review: Why she buys and the power of women consumers”

Book review: Creating innovatoin, profits, growth & social good

Super Corp: How Vanguard Companies Create Innovation, Profits, Growth and Social Good By Rosabeth Moss Kanter Crown Business, $32 You and I have only one reason to go to work this morning. And it has nothing to do with spending our day in meetings and talking amongst ourselves. We're going to work to change theContinue reading “Book review: Creating innovatoin, profits, growth & social good”