Start spreading the news

A few weeks back, I helped proofread posters for a report to the community event put on by the Hamilton Roundtable for Poverty Reduction. Dozens of community groups submitted posters.

Download NHCNC.pdf for a sample poster.

Didn’t find any typos in the posters.

But I did find a ton of great story ideas. Stories that have yet to be told. Stories that should be told.

So, to help these groups share their stories with the world, the Poverty Roundtable, Mohawk College and the Hamilton Spectator have put together a free media relations summer camp for community groups.

The camp runs over 3 days. And just 2 hours a day (it’s summer and who has the attention span for full-day events?).

Day one is a media relations overview. Day two is a chance to polish and practice pitches with local PR pros. Day three is a meet-the-press event with editors and reporters at the Hamilton Spectator, along with a newsroom tour. We’ll also give out a media relations handbook, key contact lists and take a run at creating an online media experts guide.

I posted this presentation last Friday for folks to review. The editorial team at Slideshare made it one of their featured presentations and by Monday morning, more than 970 people had viewed it and nearly 100 had downloaded it.

If you want to get the word out, or share your expertise with the world, start posting PowerPoint to And putting it there will raise your game when it comes to putting together slide shows (no death by PowerPoint on this site).

Published by

Jay Robb

I've reviewed more than 500 business books for the Hamilton Spectator since 1999 and worked in public relations since 1993.

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