The world really doesn’t need another employee newsletter.
And your employees really don’t want to be herded into an all-staff meeting.
To resist this urge, stop thinking of internal / employee / workplace communications in terms of products. Start thinking in terms of processes.
And better yet, think of internal communications in terms of conversations. It’s about the only way you’ll get buy-in and involvement. When was the last time you got inspired by a memo?
If it’s not interactive and two-way, if it’s not allowing for Q&A and being delivered by someone the audience respects and trusts, it’s information, not communication.
And if you don’t need folks to start doing something or stop doing something, why are you even communicating?
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