Go out and pick up a copy of The Game Changer: How You Can Drive Revenue and Profit Growth With Innovation by A.G. Lafley (Chairman and CEO of Procter & Gamble) and management consultant Ram Charan.
Lots of books on innovation. This is one of the best yet.
Practical advice that you can start to adopt at your workplace Monday morning and a behind-the-scenes look at how Procter & Gamble drives innovation by putting consumers at the heart of all they do.
Review coming soon.