A small fortune to be made…

… in helping folks at work figure out the otherwise obvious difference between what’s urgent and what’s important.

We all know and for a while find amusing our short-of-breath / red-faced colleagues and supervisors who are always so very busy. Running here. Running there. Multi-tasking. Juggling many balls. Meeting multiple deadlines. Which is great if the key to success for your career and your employer is sheer quantity.

But what if it’s not. What if it’s quality. What if it’s being strategic about your time and energy and focusing on that 20% of work that’s going to get you 80% of the results you’re after.

And when senior leadership announces that maybe we need to start saying no more often to keep workloads manageable and stave off a mutiny, how about saying no to what’s urgent and focus instead on what’s important. And stop giving gold stars to folks who run around a lot, make a lot of noise but at the end of the day don’t add a whole lot of value or move the yardsticks up field.

Published by

Jay Robb

I've reviewed more than 500 business books for the Hamilton Spectator since 1999 and worked in public relations since 1993.

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