Ti(RED) of Bono

Bono’s the guest editor in the latest issue of Vanity Fair. Whole mag is focused on Africa.

The U2 frontman says that an African mother doesn’t care if the drugs keeping her child alive are thanks to an iPod or a church plate.

So when will these drugs be bought and paid for with royalty cheques from U2’s greatest hits?

As a self-professed student and fan of the United States, Bono should read up on Irving Berlin. Back in 1940, Berlin established the God Bless America Foundation and dedicated all royalties from his song to the Boy and Girl Scouts of America.

So how about it Bono? I’m thinking that Pride: In the Name of Love Foundation for Africa sounds pretty damn good.

Kids in Africa don’t need more celebrity photo-ops, special editions of Vanity Fair or marketing campaigns hawking cellphones, MP3 players and t-shirts. They need cold hard cash and lots of it. The kind of cash that three or four U2 songs could generate month after month after month — a perpetual ATM for Africa.

Published by

Jay Robb

I've reviewed more than 500 business books for the Hamilton Spectator since 1999 and worked in public relations since 1993.

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